Welcome to BFRI.DAY, your comprehensive headquarters for Black Friday shopping intelligence. Founded in 2025, we created this platform with a simple but powerful mission: to democratize access to Black Friday deals and help everyday shoppers navigate the biggest shopping event of the year with confidence.
In an era where retailers release hundreds of pages of ad scans and thousands of deals across multiple events, finding the best prices has become overwhelming. We saw families spending hours comparing circulars, missing out on doorbusters, and ultimately paying more than necessary. That's why we built BFRI.DAY—to bring clarity, transparency, and genuine value to the Black Friday shopping experience.
To empower shoppers with comprehensive deal intelligence, unbiased price comparisons, and expert shopping strategies—helping families save money while making informed purchasing decisions during the holiday season.
Unlike other deal aggregation sites that simply scrape data or push affiliate links, BFRI.DAY takes a journalistic approach to Black Friday coverage. Our team manually curates ad scans, verifies pricing information, and provides strategic shopping guides based on historical data and retail trends.
We believe in complete transparency. Every deal we feature includes multiple retailer comparisons when available, helping you see the full picture before making a purchase. We don't hide the best prices—we highlight them, even if it means recommending a competitor over our affiliate partners.
Complete Ad Scan Database: We collect and digitize official Black Friday ad scans from major retailers including Walmart, Target, Best Buy, Amazon, Costco, and dozens more. Our searchable database makes it easy to find specific products across multiple stores without flipping through hundreds of pages.
Comprehensive Shopping Guides: Our expert-written guides break down each retailer's Black Friday strategy, including event timing, early access opportunities, historical pricing patterns, and insider tips. We help you understand not just what's on sale, but when and where to buy for maximum savings.
Real-Time Deal Comparisons: Why settle for one price when you can compare them all? Our deal cards show the same product across multiple retailers, including shipping costs, member discounts, and true savings calculations. We factor in everything from sales tax to loyalty programs.
Strategic Shopping Intelligence: Drawing from years of retail analysis, we identify patterns in Black Friday pricing. Learn which categories see the deepest discounts, which "deals" aren't really deals, and which products will likely go cheaper during Cyber Monday or December clearances.
We verify every price, date, and detail. If we're unsure about information, we say so rather than publishing potentially misleading content. Your trust is our most valuable asset.
We clearly disclose affiliate relationships and never let partnerships influence our recommendations. If a competitor has a better deal, we'll tell you—even if it means earning less commission.
We're on your side, not the retailers'. Our goal is maximizing your savings, not maximizing our revenue. We believe that by genuinely helping consumers, we build sustainable long-term success.
Black Friday evolves every year, and so do we. We constantly refine our tools, expand our coverage, and listen to user feedback to deliver an ever-improving experience.
We believe in honest transparency about our business model. BFRI.DAY earns revenue through two primary channels:
Affiliate Commissions: When you click a "Shop Now" link and make a purchase, we may earn a small commission from the retailer at no additional cost to you. This commission structure is standard across the internet and helps us keep the site free for all users. Importantly, we never let affiliate relationships influence which deals we feature or how we rank products.
Display Advertising: We display advertisements through Google AdSense and other reputable ad networks. These ads help offset our operational costs including hosting, development, and content creation. We carefully control ad placement to ensure they don't interfere with your shopping research.
Every dollar we earn goes back into improving BFRI.DAY—expanding our retailer coverage, enhancing our comparison tools, and providing more comprehensive shopping guides. We're building a sustainable business by genuinely serving consumer interests.
Your privacy matters. We don't sell your personal information, we don't create invasive tracking profiles, and we don't bombard you with spam emails. When you use BFRI.DAY, your shopping research remains your business. We use cookies only for basic site functionality and anonymous analytics to improve our service.
For detailed information about how we handle data, please review our Privacy Policy.
This is just the beginning. As we grow, we're committed to expanding our coverage to include Cyber Monday, post-Christmas sales, and eventually year-round deal tracking. We're developing price history tools, building a mobile app, and creating personalized deal alerts based on your shopping preferences.
Our vision is to become the most trusted name in holiday shopping intelligence—a resource that families return to year after year because they know we're genuinely working in their best interest.
We love hearing from our community. Have a question about a deal? Spotted an error in our pricing? Want to share your Black Friday success story? Reach out to us anytime at hello@bfri.day.
You can also connect with us on social media for real-time deal alerts and shopping tips throughout the holiday season.
Thank you for trusting BFRI.DAY with your Black Friday shopping. Here's to smarter shopping and bigger savings!